Red Thread Book a call

Eastern brands. Western growth.

Red Thread

The affiliate agency for Chinese brands going West

We help ambitious Chinese brands grow in the US, UK and Europe through affiliate, publisher, creator and content commerce partnerships.

A woman beneath neon signage in a Chinese city at dusk, with a red thread brush stroke and the words From China to the World

Publishers our
team works with

  • PCMAG
  • tom’s guide
  • CHIP
  • Linkby
  • Forbes
  • BusinessInsider
  • UNiDAYS
Shanghai skyline at sunset with the words Chinese brands, global audiences

Why us

Why Red Thread: an affiliate agency built for Chinese brands.

We combine deep knowledge of Chinese brands with long-standing Western publisher and creator relationships. We work in English and Mandarin, so nothing gets lost in translation.

25+Years collective
experience
1,000+Partners in our
network
3Industry
awards

About us

China partner events

Meet China’s fastest-growing brands in person.

Every March and August we take Western publishers and creators to China’s largest affiliate partnership events. Over 3,000 people attend each one, and nine in ten are brands.

Explore events